Switchfast at NeoCon: Turning the Clock Back

Switchfast at NeoCon: Turning the Clock Back

During the week of June 12th, Switchfast exhibited at NeoCon, one of the biggest trade shows of the year for the commercial design industry. Exhibiting at this show was a big thrill for us. We met a ton of interesting people, and the opportunity to exhibit allowed us to have fun with how we introduced Switchfast to an audience of forward-thinking designers.

To capture their attention, we knew we needed to put together something which stood out from the pack. So, rather than trying to go with a trendy, ultra-modern design for our booth, we went the opposite direction, bringing back an early-1960’s design aesthetic for our space (as you can see in the image below). That meant orange shag carpet, throwback tables, futuristic-looking chairs and even an old, hollowed-out TV with a monitor installed.  

Switchfast at NeoCon

Playing on a loop in the TV was a video we created specifically for this show. In-between classic commercials from the likes of Chef Boyardee (the real guy!), we inserted our video, which was created as a tongue-in-cheek homage to these older commercials. You can watch the video below. 

 

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Written by Tim Schmitt